The
making of a great logo requires both the natural talent of our
exceptional designers and an understanding of a logo's business
functions. Meet our designers and see why our team of professionals
is qualified to accomplish this task.
A
great logo should:
Distinguish your company from your competition
Don't try to emulate another company. Be your own brand. Less
than a decade after Coca-Cola was born, Pepsi quickly became successful
by setting themselves apart rather than trying to emulate the
leaders.
Use meaningful colors
Different colors and shades can have different effects on people
because of color association. Green is associated with the environment
and is an appropriate logo for a company like the Sierra Club
or Greenpeace. However, green is also associated with motion sickness
so would be a poor choice for the interior of a car.
Use an appropriate font
You may generally gravitate to bold, exciting fonts, or feminine
curvy fonts but if you are a ballet company, you should probably
avoid harsh, clunky lettering, and if you are a football team,
you should probably avoid graceful, delicate lettering, even if
it's more attractive to you.
Be simple
Your logo can have some elaborate features but it should be simple
enough to make a quick statement.
Be memorable
Your logo should make a statement about your company. The next
time a customer needs your kind of business, he'll choose you
just because of brand recognition.
Avoid distracting elements
Your logo does not need, LLC, Inc, and other details. That type
of detail can be saved for documentation about your company. The
next time you are driving past businesses, take a look at the
logos around you and see how other successful logos are handled.
Avoid taglines if possible
Taglines can be an important part of a company's image but should
be separate from a logo. The size of the text in a tagline is
so much smaller that it often forces the logo to be bigger in
order to accommodate the text.
See some of the projects we've done for our clients and how we
turned a mediocre logo into an exceptional logo for those customers.
